Finance
Markup Calculator
This markup calculator turns cost and markup into selling price, dollar profit, and gross margin, or works backward from a target margin.
How to use
- Enter the unit cost.
- Enter a markup percent, a target margin, or a known selling price.
- Read price, profit, and both markup and margin. Sales tax is not included.
Formula
Selling price = cost × (1 + markup / 100). Markup % = (price − cost) / cost × 100. Margin % = (price − cost) / price × 100. Markup uses cost as the base; margin uses price.
Example. A $40 cost with 50% markup sells for $60. Profit is $20, which is a 33.3% margin ($20 ÷ $60).
Frequently asked questions
What is the markup formula?
Markup % = (price − cost) / cost × 100. Selling price = cost × (1 + markup/100).
Markup vs margin?
Markup is profit over cost. Margin is profit over selling price. 25% markup is a 20% margin.
Can I solve for cost?
Yes. Enter sell price and markup (or margin) to back into cost.
Does this include sales tax?
No. It prices the product itself. Tax is added at checkout.
Is this accounting advice?
No. It is a simple cost-plus calculator.
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