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Markup Calculator

A pricing calculator that converts cost and markup into selling price, profit per unit, and gross margin. You can also start from a target margin or a known sell price. Markup and margin are not the same; the tool shows both. This is simple cost-plus math, not accounting or tax advice.

What do you want to calculate?

Must be greater than zero.

Profit as a percent of cost. Example: 25% on $80 is a $100 price.

Pricing result

Cost
$80.00
Selling price
$100.00
Profit per unit
$20.00
Markup
25.00%
Gross margin
20.00%

Simple cost-plus math, not accounting or tax advice. Sales tax is not included.

Frequently asked questions

What is the markup formula?

Markup % = (price − cost) / cost × 100. Selling price = cost × (1 + markup/100).

Markup vs margin?

Markup is profit over cost. Margin is profit over selling price. 25% markup is a 20% margin.

Can I solve for cost?

Yes. Enter sell price and markup (or margin) to back into cost.

Does this include sales tax?

No. It prices the product itself. Tax is added at checkout.

Is this accounting advice?

No. It is a simple cost-plus calculator.